Fashion, Fat

Cheers and Jeers: Anorexia ‘n’ Models Edition

This is Isabelle Caro, a 27-year-old woman with anorexia, whose picture is being displayed all over Milan during fashion week as part of an ad campaign for No.l.ita, an Italian clothing brand. Cheers to Caro for bravely showing people what her body really looks like. More cheers to the cities of Madrid and Milan for banning starving models from their runways. And yet more cheers to No.l.ita for acknowledging the connection between fashion advertising and eating disorders — even if their website is still full of images of unusually thin, hypersexualized women who seem to carry all their weight in their hair.Now for the jeers.

Jeers to Milan City Council official Tiziana Maiolo for going on the record with this statement:

“I don’t think men want to see skeletal women and I want to say to women who are fuller- figured there is absolutely nothing wrong with this. They are undoubtedly the prettiest women about and the most intelligent.”

I was with you part of the way there, Tiziana. But A) what “men want to see” really, really should not be the standard by which we judge the cultural acceptability of different women’s bodies, and B) there are still plenty of ugly, dumb fat women, just as there are plenty of ugly, dumb thin women. I can’t stand it when people attempting to make vaguely fat-positive statements resort to slagging off thin women or making unrealistic claims about the fabulousness of larger women. (I swear, I’m gonna punch the next fat woman who publicly self-identitifies as a “goddess” or a “diva” or a “queen” [the Queen excepted, of course] instead of a normal, mortal woman who happens to be fat.) The point here is not to set up a contest among very thin women and less thin women and moderately fat women and very fat women to see which category is Prettiest, Smartest, Kindest to Animals, whatever. The point is to acknowledge that we’re all equally fucking human.

Jeers to Giorgio Armani, Domenico Dolce and Stefano Gabbana for still not acknowledging that the fashion industry has any affect on the incidence of eating disorders among young women. With extra-special bonus jeers to Gabbana for this remark:

Even people who take no notice of fashion get anorexic.

Yes, and those people? Live in a culture that takes entirely too much notice of fashion. They see images of ultra-thin models and actors every day — images that normalize an extremely rare body type — even if they never pick up a copy of Vogue or turn on a television. It’s not something you have to pay attention to. You’re soaking in it, dimwit.

And finally, jeers to No.l.ita for the superfluous periods in their brand name. Come on.

Now let’s talk about that image — with every good wish to Isabelle Caro that she may finally overcome the eating disorder she’s suffered from for well over a decade. What do you think of this ad campaign, readers?

44 thoughts on “Cheers and Jeers: Anorexia ‘n’ Models Edition”

  1. It’s definitely shocking. I’m probably not up to much more analysis than that, really.

    As for the Gabanna remark, FFS how can anyone not take notice of “fashion” in this society?

  2. It’s definitely shocking. I’m probably not up to much more analysis than that, really.

    Yeah, me neither. There’s something in my head about how it’s a cynical and maybe exploitive way to sell clothes that come in tiny sizes but not plus sizes, but I’m too tired to shake it out.

  3. Holy God almighty, I thought that was an old lady.

    I also… God. I can’t get over that. *4 STONE 12 LBS* I know children who weigh more than that. I think my big toe weighs more than that. Possibly my left breast.

    I just… can’t get over that. I’m so glad that people are drawing attention to it, and that the cities have banned size 0 models. Good on them!

  4. The cynical part of me is waiting to see how long before this series of images comes up under a google image search for “thinspiration”. I did some research into pro-ana communities while I was at uni and holy fuck are they scary.

    The non-cynical part of me just wants to cry.

  5. The non-cynical part of me just wants to cry.

    I hear you. The good news is, from what I’ve read, Caro really seems to want to be a positive force for raising anorexia awareness, and she really wants to recover. But I had the same thought about pro-ana sites.

  6. Great. I can just see this poster becoming the new aspiration for pro-ana sites worldwide.

    Even people who take no notice of fashion get anorexic.

    I don’t expect a whole heck of a lot from Dolce & Gabbana, especially since they just introduced a new marketing line which sexualizes little girls under the age of 10. But to “get” anorexia? You might “get” a cold, you might even “get” the chicken pox – you don’t just “get” anorexia. I’m hoping this is due to English being his second language, as opposed to what he really meant.

    But he’s right. I have no fashion sense, rarely read fashion magazines or tune in to pop culture and I “got” anorexia. While setting reasonable health standards for models is laudable and should be the norm, it’s not really going to have the profound impact on eating disorders that many seem to think. Those who have an eating disorder are often genetically predisposed to develop the disease, and while culture certainly influences one to manifest these symptoms into obsessions with weight and body-image, there are a host of other factors which must equally be taken into consideration: trauma; mental, sexual and/or physical abuse, other related disorders like OCD or ADD/ADHD and or poverty, to name a few.

    Setting standards for models is a good start, but it’s not a magical cure for eating disorders.

  7. Rachel, I do think that phrasing has a lot to do with his English; it jumped out at me, too. I hope so, anyway.

    And I completely agree that changing the standards wouldn’t be a magic bullet. But as with everything else, we’re not operating in a vacuum. I stand by the point that even those of us who are woefully out of touch with pop culture are still pretty much marinating in images of women whose bodies represent a tiny percentage of the population — images that normalize extreme thinness in our minds, regardless of whether they even idealize it (which they also do). So while I certainly don’t think the fashion industry causes anorexia, I do think it’s basically impossible to measure how much those images do affect women who are already predisposed to eating disorders. (Or any other women.)

    I mean, obviously, there’s at least a subset of anorectics who consciously strive to look like the thinnest models — so only feeding the pro-ana sites with images of women with healthy bodies would be a good start right there. Beyond that, though, I don’t think any of us really have any idea how much we’re affected by advertising and other media images. I mean, you’d have to move a bunch of people to a remote island to measure the difference, because there is no escaping it here.

  8. I completely understand what you are saying Kate, and I do think super-skinny models impact a woman’s decision to take up dieting as the vice of choice.

    But on the other hand, we forget that while this company may be trying to raise eating disorder awareness, they are simultaneously selling a product, in this case a fashion line aimed at young women. If this company were truly altruistic in their goal of eating disorder awareness, they could do so without also shilling their product.

    By doing so, I fear that the ulterior motives aren’t so much at eating disorder awareness, as it is for shock value, which oh so happens to draw attention to the company and its products.

    I have strong reserves about exploiting a psychological disease as deadly as anorexia – it’s by far the most fatal of psychological diseases – as a “marketing” campaign.

  9. I think the fashion industry has become a whipping boy on the thin issue. I get much more upset with tv and film directors consistently casting all super-skinny women to play “normal moms” and teenagers. I think that’s where extreme thinness is normalized.

    Supermodels, high fashion, haute couture – it’s all about the exotic and unattainable. When i see these girls, i see them as dramatic alien creatures, not role models. I never wished I looked like one. There’s a reason models always say they felt like the ugliest girl in highschool – it’s a look that works better on the runway than in real life.

    I’m not sure the ad will do much good. Models and those who seek to emulate them will look at it and go, “That’s disgusting – i look nothing like that!” I’m not even sure NoLita is even acknowledging a connection – they could equally be saying “this is what’s sick,” while the models on their web site are fine.

    Caro is very brave.

  10. That picture just makes my heart hurt for that woman. And admire how much courage it took her to sit for the picture as well. I think it’s a pretty gutsy campaign, but it strikes me that the fashion industry is determined to dig its heels in and keep the status quo no matter how detrimental it is. I get this vibe like they simply do not want their “glamorous” bubble burst and they will do and say whatever they possibly can to keep it intact, if that makes any sense. Which is depressing and horrifying at the same time. Fuck health as long as the dresses hang “just right”.

  11. I think most anorexia is partly fashion/advertising driven, but there’s another sort of anorexia I’ve seen a couple of times which seems to be poverty-driven–the person feels they’re not entitled to food. I haven’t seen anything in print about that sort of anorexia.

  12. Pingback: No Anorexia
  13. I have mixed feelings about this ad precisely because of this type of caption, which appeared on the linked article:

    This poster, taken by Oliviero Toscani, shows the true horror of anorexia.

    No. This poster shows a woman suffering from anorexia. Her body is not horrific; it’s the evidence of something horrific. I have a really really strong aversion to any campaign, anti-ED or no, that says we should look at this woman’s body and feel disgust or horror.

    That said, I do think it is important to balance the ultra-glamorous, photoshopped, literally unreal images of skinny women that we see all the time in the media. An image like this is a corrective for those falsified images, and the model is incredibly, shockingly brave for posing for this campaign.

    I’m discomfited by it, but I’m supposed to be; I just can’t help but wonder if the “horror” it provokes is more about how unsexy the woman is than how devastating the disease is.

  14. OMG, sweetmachine, you totally nailed it. *That’s* what bugs me about this image and its accompanying commentary (from the company). It’s not that she is clearly ill but that she is so not cute.

    And I also agree with Sara, who said that it’s not the supermodels who really stick it to the average Jane about weight and normalcy; it’s the constant use of thin actors and thin news anchors and thin politicians. In short, high-profile, low weight, that can ultimately shift our concept of reality to “maybe it IS just me.”

    God, I love this blog. Y’all are the best.

  15. Kate, I agree with most of what you say here, but I have to admit I’m ambivalent about Madrid and Milan banning ultra-skinny models.

    On the one hand, the fashion industry certainly deserves a lot of blame for pushing such a destructive, tyrannical, and unhealthy body type. And their relentless championing of ever-skinnier models has most definitely had seriously life-threatening consequences for many women, especially models in the fashion industry.

    On the other hand, though, I’m not sure that banning models under a particular BMI is the answer. It seems heavy-handed and paternalistic. More than that, I worry that it opens the door to banning plus-size models. After all, if “health” is the reason that anorexic models are being banned, what’s to stop them from using bogus arguments about the so-called obesity epidemic and the alleged unhealthiness of fat to ban larger models as well?

    Yes, everyone reading this blog knows that fat does not equal unhealthy, but obviously the media and the medical establishment do not see it that way. So I worry that banning plus-size models might be a real possibility, especially if the anti-obesity crusade gains strength.

    I dream of the day the fashion industry voluntarily adopts an aesthetic that sees beauty in all body types and sizes. Unfortunately it’s very hard to imagine that will ever become a reality.

  16. Rachel said: But on the other hand, we forget that while this company may be trying to raise eating disorder awareness, they are simultaneously selling a product, in this case a fashion line aimed at young women. If this company were truly altruistic in their goal of eating disorder awareness, they could do so without also shilling their product.

    Which is part of what I was going for with this:

    There’s something in my head about how it’s a cynical and maybe exploitive way to sell clothes that come in tiny sizes but not plus sizes, but I’m too tired to shake it out.

    Thanks for articulating that, Rachel. Excellent point.

    And Phledge, I love it here, too. :)

  17. I wish an ad campaign, however ambivalent we might feel about it, had the power to prevent anorexia. But it almost certainly does not. Nor does education–my daughter did her sixth-grade research report on anorexia, and not only did that not stop her from becoming anorexia, I think it may have triggered the illness.

    I’m all for raising consciousness about anorexia, but not with the expectation that this can fix things. Fashion consciousness doesn’t cause anorexia. Nor in my opinion do screwed-up families (just think of how many people would be anorexic if this was true), fear of growing up/sexuality, too-thin models, cold mothers, carping fathers, or any of the other “causes” that are cited.

    The reason to raise awareness of this disease is so that people who are genetically predisposed and unlucky enough to develop it can be taken seriously and get treatment fast. So that people don’t say asshat things like “You’re looking so slim! How’d you do it?” to girls who weigh 70 pounds. So that girls and women stop bitching themselves out for being too fat–whether they are or not. So that doctors get serious when their patients first develop this goddamn disease and stop it before it gets to this point.

    OK, rant over.

  18. That was an outstanding rant, Harriet. Thanks for adding it.

    Honestly, I think that to whatever extent these ads have a positive effect, it won’t actually be on anorectics; it will be on women who don’t have eating disorders but do have some measure of disordered thinking about their bodies. (Which is, of course, practically every woman.) That’s where the shock value might be worth something.

    The “No anorexia” slogan bothers me, too, actually, for the reasons Sweet Machine cites. It smacks of, “We must ostracize women like this,” not “We must recognize this problem and help women like this get treatment.”

  19. I must agree with the last comment. as a recovered anorexic, i found the pictures rather triggering, but from this point of glorious hindsight i also see how unnattractive the sick body is, which makes me think (hope?) that the ads may actually have a positive affect on the general public. in order for this to happen, however, and the other fashion companies claiming to promote healthy body image must follow through on their commitments to use healthy, beautiful models in various shapes and sizes.

  20. I worry, though, that ads like this promote the idea that this is the point at which disordered eating becomes a problem. I feel like there’s already an issue in our culture of women who starve or binge/purge themselves to a weight far below what’s healthy for them but because we’re used to seeing very thin women presented as normal, aren’t taken seriously. If we’re saying “this is what anorexia looks like” are we promoting the idea that unless you look emaciated even by our culture’s terrible standards, you aren’t really ill? I know that’s not the intent, but I wonder . . .

  21. I don’t know if this is relevant to the topic but, America and most other industrialized nations are getting fatter every year. This craziness will not stop in the fashion industry or any other industry for that matter until we shift the paradigm in this country and start teaching our little boys what normal women look like (and that is a range of sizes).

    I think, and I may be wrong but, at its core, all of this is not for the glorification of women, but for the satisfaction of men. Until we can teach our little boys that the human body is beautiful and can be healthy in many sizes, they will continue to grow up thinking that women have to be super skinny to be worthy of their affection and little girls will strive to be super skinny to feel they are worthy of that affection.


  22. I thought it was a cartoon image at first. The fact that it is a real woman is horrifying to me — not only does she look ill and in need of help, but she looks very very vulnerable and exposed. I cannot get past this image to think about the societal and business impact of its use — all I can think is that I hope she gets the help she needs and moves on to live a happy and healthy life.

  23. No. This poster shows a woman suffering from anorexia. Her body is not horrific; it’s the evidence of something horrific. I have a really really strong aversion to any campaign, anti-ED or no, that says we should look at this woman’s body and feel disgust or horror.

    This is the smartest! I don’t have anything to add to that because it’s exactly right.

  24. See, I don’t look at this and think “Ew! Icky emaciated person!” I think “Oh god, look what this did to her.” I guess it might not be an important distinction for everyone, but it is to me. I don’t think it’s about shaming or shunning the actual person.

    And as someone who has had an unhealthy fascination with eating disorders since being (wrongly) accused of anorexia as a kid, I can barely look at this picture. So I think the idea that this will cause people with disordered ideas about weight and food to pause for thought is right on, even if actual anorexics may be too much in the grip of the illness to be helped by it.

  25. I’m conflicted about this ad, too. I agree that it seems to be showing us a body we’re supposed to be disgusted by, which makes me want to clobber the genius who came up with this, to the tune of “why the hell is it *ever* okay to put any body on display for disparagement?!” Plus, I have a huge problem with ads that seem to be using fear as a lever to change behavior. I just don’t think that works very well…and is also morally repugnant.

    On the other hand, I do think advertising plays huge role when it comes to influencing what is considered “normal,” and any ads that diversify those images make me happy (though I’m not sure this counts as a positive display of body diversity). Not to mention the tremendous courage I imagine it took for Caro to come on board the campaign.

    I also get frustrated by the argument that “they’re just trying to sell a product, not help anybody out.” Yeah, that’s totally true, but gosh I think it would be nice if I could see an ad for a product that didn’t try to manipulate me by creating a false need that the product could then fill – which I think is pretty damned standard these days. Like I said, I’m not sure this ad doesn’t try to move product through fear or negativity….but I think the world might be a different place if advertisers tried building up their target audiences instead of insulting, shaming, or frightening them – and I think that would impact eating disorders and lots of other issues.

  26. I understand all the drawbacks, but ultimately, I think it’s positive.

    Anorexia is becoming increasingly fashionable, this ad counters that. I commend the bravery of Ms. Caro for agreeing to be photographed for this, I really hope she gets the help she needs to recover. By posing for this, she’s making a strong statement about the living hell of anorexia and she’s trying to prevent other girls from emulating her. I think she’s a heroine!

  27. See, I don’t look at this and think “Ew! Icky emaciated person!” I think “Oh god, look what this did to her.”

    Yes. Her eyes look so haunted in that picture.

    Other than finding the image really disturbing, and feeling terrible for Isabelle Caro, I share some other posters’ reservations that this ad misses the point to some extent. It isn’t just 76-lb. women in the grip of full-blown anorexia who are in danger of harming themselves and compromising their health through their relationship with food and their bodies. A lot of what the advertiser would promote as “normal and healthy” (say, size 2-6 if they’re like other clothing manufacturers) is still far too thin an ideal for most people. So I guess I feel kind of conflicted about it, as many of you have said.

  28. Harriet, your post made me think of the phrase “doing the noun.” Lots of anorexics and bulimics say they “got their ideas” (i.e. became triggered) from things like Afterschool Specials, whose writers and producers probably only had the best of intentions and probably did have the desired effect on those who weren’t vulnerable to developing the disease. The ones who had the opposite reaction “did the noun,” like your daughter, in this case the noun being “anorexia.” They didn’t “hear” the adverbs or verbs, because they couldn’t.

    I very much don’t like the idea of this photo being used to sell things. Obviously it’s an attention getter, but in the wrong way. Caro telling her story is important. But context is everything.

  29. The point is to acknowledge that we’re all equally fucking human.

    Oh yes. That’s perfect.

    And Isabelle Caro, she just looks like she suffers. She is not horrible or disgusting in any way, but I feel for her.

  30. I understand why so many people feel badly for Isabelle Caro and feel she was exploited in this ad. However, look past her sickly body and think of the courage it took for a person with anorexia, which impacts girls and women who are super-self concious about their bodies to begin with, to pose stark naked for an ad in which she knew her body would be related to as grotesque by the masses viewing her. And she WANTS her body to be viewed as grotesque. This is a sign that she’s on her way to recovery.

    She wants to save other girls from anorexia, so of all the emotions I feel for her, pity is rather low on the list. I’m rather in awe of the mental strength it took on her part to do this. I don’t really care if the motives on the part of Nolita were pure or not. This is an important message to put out there when anorexia is so much on the rise. Also I don’t think “No Anorexia” is a rejection of anorexic women, when you look at the words in the context of the ad, I think it translates as “The Fashion Industry Should Stop Promoting Anorexia.”

  31. When I first saw the picture I wanted to pick that poor woman up and wrap her in blankets; and, dammit, I probably could. Easily.

  32. I went back to the site and found another story along the sidebar, this by a “slimming expert” who is just horrified by us fatties. It’s accompanied by a photo of a woman in a bathing suit who — in my opinion — looks lovely. Very curvaceous. Anyway, the article illustrates the backlash of a “slimming expert” against the horror of size acceptance. She wants to know what’s the matter with us that we “let” ourselves get fat again after “slimming.”

    It’ll rile you up, but it sure isn’t news.

  33. Meowser,

    Doing the noun–never heard that one before. I grew up in the era just before Afterschool Specials, though. It makes perfect sense to me.

    While I agree with you that Isabelle Caro is courageous, I doubt very much she’s on her way to recovery. Not if she weighs 68 poundsl. Phase 1 of recovery from anorexia is to be at your own healthy weight. Not only doesn’t your body work too well when you’re starving, but your brain doesn’t either. Especially your brain. And I remember hearing that a lot of the young women who were in the movie Thin, filmed at a Renfrew Center in Florida, all of whom ahd given consent, regretted it the following year, as their health improved. My own d doesn’t remember a lot of what happened the year she was so sick, and I’m damn glad. She could have given her consent to posing naked then and it would have been exploitation. Exploitation in a good cause, maybe. But still exploitation.

    Why does our culture require something with this kind of shock value to make people see and understand?

  34. I saw this ad discussed on a celeb gossip website, and a lof of the comments pertained to how “lucky” this woman was to have NO FAT on her body. I kid you not. I think this ad is ‘thinspiration’ to aspiring anos, as some of you have already pointed out.

    As for Tiziana Maiolo’s comment, which men are these that we have to please? Would these be the straight men that we are trying so hard to win the approval of (so that they will take care of us?) or the gay men who run the fashion mafia? Oh right right right… we must please them all.
    fuck you, tiz.

  35. That picture is shocking, and very sad. I hope people take a good hard look at it, and realize that health mandates that consider looking like a Concentration Camp victim to be healthy, are wrong wrong and wrong.

  36. Kathy G.: “On the other hand, though, I’m not sure that banning models under a particular BMI is the answer. It seems heavy-handed and paternalistic. More than that, I worry that it opens the door to banning plus-size models. After all, if “health” is the reason that anorexic models are being banned, what’s to stop them from using bogus arguments about the so-called obesity epidemic and the alleged unhealthiness of fat to ban larger models as well?”

    I’ve already seen this justification used by an editor of a women’s magazine (not a high-fashion one; I think it was more of a middle-aged women’s lifestyle magazine like Women’s Weekly) here in Australia. They did a special once-in-a-blue-moon “love your body” issue or whatever which featured models of AVERAGE weight. I’m not sure they were “plus-size” models and you certainly would not have called any of them obese; they probably would have fallen in the upper end of the “normal” BMI range. The editor, addressing the question of why they don’t feature women of all body types in their regular issues instead of making it a once-off special feature, said that the magazine didn’t want to represent body types that are unhealthy, thus encouraging unhealthy lifestyles blah blah blah. That comment troubled me when I first read it – because these women DIDN’T look unhealthy – and it sickens me even more now that I’ve started learning more about fat acceptance.

    I have to thank you for this blog. It’s a fascinating read and it has really made me start seeing things differently.

  37. So my take on this is *ahem* a bit different to everyone else’s.

    I imagine a group of people sitting around a table with photographer OlivieriToscani – who, you might remember, was responsible for all of those heinous Benetton ads of the 90’s referencing AIDS to knitwear – plotting out how to create a campaign with an anti-anorexia message that got plenty of media attention and how best to put the client’s name into the image without making it seem like they were going to profit off it somehow.

    Then I imagine them casting a roomfull of anorexia sufferers, convincing them somehow that they should overcome their anxiety about their bodies and do this picture for the ‘good of all other anorexia sufferers’ , and then editing down 100 or so shots of the chosen one, Caro, to find that one killer shot that would break our hearts the most.

    Then I imagine an advertising agency locating all of the top outdoor sites in Milan so as to have maximum eye-reach during the shows, and placing the ads for maximum impact into any form of print advertising that would be seen in Milan during show week.

    Yes, my heart weeps for Caro and her fellow sufferers. But let’s not ignore that there is indeed a lot more going on with this ad, and it IS all about money. NoLita should be bloody ashamed of themselves for trying to position themselves as ‘caring the most’ by presenting this campaign. It IS about creating fear and loathing, and my main concern is that creates a too-brutal precedent to sell brand identity in this manner. I can’t wait to see what the bandwagon delivers. NoLita and their ad people are vultures, plain and simple.

  38. I also wanted to add that I find the anti-anorexia message the least creative one to have pursued given the issue it is supposed to be addressing . Not every size 0 model has anorexia, so this campaign is quite the skinny-bash in that respect. Yes, make an example of girls who think that extreme dieting is the way to go, but don’t dump everyone else into the same category, k?

    And I have a question: was Isabelle Caro a model? Is that the point of using her image in particular?

    If this campaign was aimed solely at halting the use of too-small models on the catwalk, then I think it presents as more of a ‘when to stop dieting’ visual guideline. No. Stop. Anorexia. It is literally written on the billboard as such.

    Why why why couldn’t the message have been “Yes. Beautiful” over the top of a gorgeous non-size 0 model such as Doutzen Kroes or even gasp, size 12 Crystal Renn? Isn’t the fashion industry supposed to grow tolerance for using healthier-looking models? Why choose an extremely negative, shock-tactic message instead of a more positive, inspirational visual then?

    And *smacking forehead in eureka moment* why don’t governments make a point of legislating FOR size 4 or 6 instead of trying to legislate AGAINST size 0? Wouldn’t including bigger girls on the catwalk be an easier concept to police than trying to ban size 0s?? Imagine runway having a legally-required 6:4:2 ratio of sizes 2, 4 and 8 and an official writing out a fine for any designer that doesn’t meet the ratio. Genius!

    Having a woman with anorexia pout coquettishly over her shoulder to the Milanese traffic is not the best way forward. Peace, out.

  39. At first, when I saw this add I was quite shocked. However steeping back a little, I can honestly say that quite a bit of good will probably come from this campaign.
    I am speaking here from experience….
    At 20, I was under 75 lbs. At 44, I am 115 lbs, wear a size 3 or 4 after having two children. Overall, I think I am fat and I try to avoid a full length mirror. I do not think that many people realize that when you have anorexia, it is an ongoing battle and you always see yourself as fat even if others see you as thin.
    At first, upon seeing this add, I was a little sick to the stomach…then I realized that it was me 24 years ago.
    Keep in mind that when you have this disorder, you cannot tell yourself apart from someone who wears a size 12 for instance. Your vision of yourself is diformed. This campagnain WILL catch young girls’ and womens ‘ attention. It sure caught mine!

    Call it shock treatment therapy if you want.

    I can tell you that I am not going to try to get back into a 2. I will bookmark this and remind myself every day that I am fine… Yes, it is a constant, ongoing fight!
    I am also going to show it to my 14 year old daughter as soon as she wakes up to keep her from followinf in my footsteps…She wears a size 0 or 1 and she is 5 foot and 93 pounds.
    Thank you Isabelle for coming forward and bringing this problem into the light. It took a lot of courage, people are very critical but I know for a fact that it will help many.

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