The End of ‘Results Not Typical’?

Tari just Twittered about this, and I see Rachel’s already covered it in-depth. I am giddy.
Updated guidelines on ad endorsements and testimonials under final review by the Federal Trade Commission—and widely expected to be adopted—would end marketers’ ability to talk up the extreme benefits of products while carrying disclaimers like “results not typical” or “individual results [...]

Read ‘Em

There are about a gazillion things we’ve missed in the last week, so it’s round-up time.
First, though, I have a favor to ask of anyone who can swing it. Al’s friend Peter lost his job last July. He and his partner of 20+ years, Ericka, are now in danger of losing their house — [...]

Pop Quiz

Which Fat Barbie image do you think is more likely to have a positive effect on children’s health?
This one (via Jezebel), with the tag line, “Keep obesity away from your child!”

 
Or, say, this one, with the tag line, “There are 3 billion women in the world who don’t look like supermodels, and only 8 who do”?

WTF of the day: Fling candy bars

Andy Wright at Mother Jones nails everything wrong with Mars’s new candy bars for the lady market so perfectly, I can’t even add anything. I can only quote:
Predictably, one of the hot selling points for the Fling bar is that “at under 85 calories per finger, it’s slim, but not skinny. Indulgent but not greedy. Naughty [...]

A Whole New Kind of Headless Fatty

Y’all, this is unbelievable. Yesterday, I got an e-mail from Shapeling Damanique about an ad she saw in a train station in the Netherlands. Writes Damanique (who also goes by Danielle around here): “The idea behind this ad: the fat lady gets distracted by a bag of candy, ‘loses her head’, and people could see [...]

Open for Discussion: “Obesity Is Suicide”

I have no words.

Free for Chubbies

On a lighter note, please enjoy this Vintage ad for Lane Bryant’s kids’ (?) line.

What Happened to the Cheery Polka-Dots?

All right, Anger Management Kitteh has given me a special dispensation to lose my shit about this Target ad that’s apparently on a billboard in Times Square.

Because boy, nothing makes me think, “Hey, I want to go buy sheets, socks, and a blender at the same place” like A WOMAN SPREAD-EAGLED ON A TARGET WITH [...]

Open for Discussion: “Namby-Pamby” Anti-Obesity Ads

Reader Attrice tipped us off to this AP article about how “critics” don’t think the government’s new series of anti-obesity ads go far enough. They say:
[D]rama is lacking in the obesity spots — for example, none have offered a surgeon’s view of fat, or dramatized a death from Type 2 diabetes, or shown a person [...]

This Is Why I Don’t Give a Crap if They’re Using It to Sell Cellulite Cream

As for the “talk to your kids” part, you can start here.
H/T Liss.