From the NYT comes this story about the Cookie Diet, a diet plan in which you survive on “six prepackaged cookies a day, plus one ‘real’ meal — say, skinless chicken and steamed vegetables.” The idea here seems to be that you will be so entranced by the idea of eating the sinful “cookies” that you will forget that you are, you know, starving yourself, and that these aren’t exactly your grandma’s snickerdoodles. (Ahem: “The main ingredient in the Soypal cookie is okara, or soy pulp, which absorbs any liquids you drink with the cookies.” Delicious!)
Surprisingly, the NYT actually acknowledges the cultural clusterfuck that the Cookie Diet symbolizes:
The popularity of cookie diets is hardly surprising in this culture of quick fixes. Who wouldn’t want to exert the minimal effort to get long-lasting results? Who wouldn’t want to lose weight by consuming something verboten on most diets?
“The Cookie Diet is very appealing, because it legalizes a food — the cookie — that is banned from most weight-loss programs,” said Jenni Schaefer, author of “Goodbye Ed, Hello Me: Recover From Your Eating Disorder and Fall in Love with Life” (McGraw-Hill, 2009).
“The diet gives people a false sense of control, simplifying balanced nutrition into one food: the cookie,” she added.
The same cultural forces that tell you you must always be on a diet, Fatty McFatterpants, tells you that some foods are “good” and some are “bad.” Cookies, along with cake, pie, baby donuts, and other sweet things usually made with oil and butter, are the sine qua non of bad food. They are the snack of the robot devil himself. The Cookie Diet brilliantly exploits the false morality of fat: you diet by doing what would count as “cheating” on any other diet. You can’t just eat cookies without a plan, after all. And heaven forbid that you make your own cookies rather than spend $56 a week for someone’s soy pulp with secret spices.
Look, here’s the thing: you’re allowed to eat cookies. This is true if you’re fat or not fat. You’re allowed to eat six cookies a day if you feel like it. You’re also allowed to eat a cookie today and a salad tomorrow, or a cookie for dessert and a smoothie for breakfast. You’re allowed to eat whatever you want.