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	<title>Comments on: I would need a lot more than a Bacardi Breezer to be able to stomach this</title>
	<atom:link href="http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/feed/" rel="self" type="application/rss+xml" />
	<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/</link>
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		<title>By: justa</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-101667</link>
		<dc:creator><![CDATA[justa]]></dc:creator>
		<pubDate>Mon, 06 Jul 2009 22:46:28 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-101667</guid>
		<description><![CDATA[wow.  shamelessly exploiting people&#039;s insecurities to make a buck.  i mean&#039;s, it not news--that&#039;s what most advertising is about.  but this is one of the worst instances i&#039;ve seen.  sick.]]></description>
		<content:encoded><![CDATA[<p>wow.  shamelessly exploiting people&#8217;s insecurities to make a buck.  i mean&#8217;s, it not news&#8211;that&#8217;s what most advertising is about.  but this is one of the worst instances i&#8217;ve seen.  sick.</p>
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		<title>By: NLM</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-101467</link>
		<dc:creator><![CDATA[NLM]]></dc:creator>
		<pubDate>Thu, 02 Jul 2009 17:40:39 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-101467</guid>
		<description><![CDATA[Bacardi demeans us all.  Great job!]]></description>
		<content:encoded><![CDATA[<p>Bacardi demeans us all.  Great job!</p>
]]></content:encoded>
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		<title>By: Anon</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-100854</link>
		<dc:creator><![CDATA[Anon]]></dc:creator>
		<pubDate>Mon, 29 Jun 2009 08:54:12 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-100854</guid>
		<description><![CDATA[This disgusts me more than ANYTHING! What people don&#039;t understand now a days is that blonde fake breasted rail thin is U-N-R-E-A-L-I-S-T-I-C! These women are very naturally beautiful. This ad makes me so angry! How could any company think that this is ok? Why would anyone think this in the first place???!?!?! Just goes to shows that our next generation shall surely be brain washed more than the first. These women are so adorable!]]></description>
		<content:encoded><![CDATA[<p>This disgusts me more than ANYTHING! What people don&#8217;t understand now a days is that blonde fake breasted rail thin is U-N-R-E-A-L-I-S-T-I-C! These women are very naturally beautiful. This ad makes me so angry! How could any company think that this is ok? Why would anyone think this in the first place???!?!?! Just goes to shows that our next generation shall surely be brain washed more than the first. These women are so adorable!</p>
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		<title>By: Ksenya</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-100822</link>
		<dc:creator><![CDATA[Ksenya]]></dc:creator>
		<pubDate>Mon, 29 Jun 2009 03:40:42 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-100822</guid>
		<description><![CDATA[Thanks for bringing this steaming pile to my attention.  I&#039;m a pretty frequent drinker, at pubs, with dinner, and at home, and I actually used to really enjoy a lot of the products (including Breezers *sigh) that are produced by this company.  They will not be seeing another red cent from me, I can tell you that (I actually don&#039;t find boycotts annoying to put into practice, I weirdly enjoy it, and then telling anyone within earshot exactly why I am not chosing brand X).  

As soon as I saw Wendy I immediately identified that she looks a lot like me.  Glad to know that I have a horse face.  And I actually have sweated once or twice in the past as well, oh the shame! I&#039;m such a disgusting monster!  All the rest of the women pictured remind me of people I have known and loved.  So, basically- choke on a cock, Bacardi.

I am ashamed that for a moment I experienced the same sickening feeling that was commonplace when walking down the halls of my middle school feeling sexless and mockery-worthy for not having a &quot;feminine&quot; shape.  I know the common trope is that &quot;you can never be thin enough!&quot; and that thin is always better, but I beleive that is simply because it is generally easier for the average person to become &quot;too fat&quot;  than &quot;too thin&quot; rather than any actually aesthetic reasons (see that Wendy is actually suffering from this, as her &quot;hot&quot; friend has a &quot;steaming booty&quot; which Wendy does not, given her 15&#039;&#039; (!) waist).  As someone on this rarer side of the coin (really, really stick thin, no matter what I eat or do) I just want to assure everyone that there is, in fact, no &quot;right way&quot; to be.  I know this because I had a hormonal time in my life when I actually did manage to gain a few pounds (in the &quot;right places&quot; too!) and I went from hearing &quot;way too thin&quot;, &quot;real women have curves&quot;, &quot;men don&#039;t want to touch a toothpick&quot;, &quot;why do that to yourself, it looks terrible&quot; one week, to &quot;haha! your metabolism caught up with you!&quot;, &quot;looks like it&#039;s time to find a gym&quot;, &quot;you can still rely on your personality&quot; etc.

I think we should try to all realize that the &quot;too-whatever&quot; labels are actually designed so that at least one will fit every single one of us.  This way we are all insecure, we are all struggling (and purchasing things)to not be something, and there is always a derisive lable to put on another woman so we can keep fighting and hating and competing with each other.  I didn&#039;t fully understand this till reading &quot;the beauty myth&quot; but like a magic trick with the &quot;trick&quot; exposed, it&#039;s now glaringly obvious in most advertising.  And then, for that .0001% of women who are actually &quot;flawless&quot;, they can be defineed as &quot;too pretty&quot; and we can all hate her for her obscene good luck and look down on her as being all about her looks, and probably stupid, shallow and obsessed with her own beauty.

Sorry for the crazily long rant, this just really, really rubbed me the wrong way.  Thanks for posting this though, I enjoying reading everybody&#039;s sexy, feminist take-downs of this bilge.]]></description>
		<content:encoded><![CDATA[<p>Thanks for bringing this steaming pile to my attention.  I&#8217;m a pretty frequent drinker, at pubs, with dinner, and at home, and I actually used to really enjoy a lot of the products (including Breezers *sigh) that are produced by this company.  They will not be seeing another red cent from me, I can tell you that (I actually don&#8217;t find boycotts annoying to put into practice, I weirdly enjoy it, and then telling anyone within earshot exactly why I am not chosing brand X).  </p>
<p>As soon as I saw Wendy I immediately identified that she looks a lot like me.  Glad to know that I have a horse face.  And I actually have sweated once or twice in the past as well, oh the shame! I&#8217;m such a disgusting monster!  All the rest of the women pictured remind me of people I have known and loved.  So, basically- choke on a cock, Bacardi.</p>
<p>I am ashamed that for a moment I experienced the same sickening feeling that was commonplace when walking down the halls of my middle school feeling sexless and mockery-worthy for not having a &#8220;feminine&#8221; shape.  I know the common trope is that &#8220;you can never be thin enough!&#8221; and that thin is always better, but I beleive that is simply because it is generally easier for the average person to become &#8220;too fat&#8221;  than &#8220;too thin&#8221; rather than any actually aesthetic reasons (see that Wendy is actually suffering from this, as her &#8220;hot&#8221; friend has a &#8220;steaming booty&#8221; which Wendy does not, given her 15&#8221; (!) waist).  As someone on this rarer side of the coin (really, really stick thin, no matter what I eat or do) I just want to assure everyone that there is, in fact, no &#8220;right way&#8221; to be.  I know this because I had a hormonal time in my life when I actually did manage to gain a few pounds (in the &#8220;right places&#8221; too!) and I went from hearing &#8220;way too thin&#8221;, &#8220;real women have curves&#8221;, &#8220;men don&#8217;t want to touch a toothpick&#8221;, &#8220;why do that to yourself, it looks terrible&#8221; one week, to &#8220;haha! your metabolism caught up with you!&#8221;, &#8220;looks like it&#8217;s time to find a gym&#8221;, &#8220;you can still rely on your personality&#8221; etc.</p>
<p>I think we should try to all realize that the &#8220;too-whatever&#8221; labels are actually designed so that at least one will fit every single one of us.  This way we are all insecure, we are all struggling (and purchasing things)to not be something, and there is always a derisive lable to put on another woman so we can keep fighting and hating and competing with each other.  I didn&#8217;t fully understand this till reading &#8220;the beauty myth&#8221; but like a magic trick with the &#8220;trick&#8221; exposed, it&#8217;s now glaringly obvious in most advertising.  And then, for that .0001% of women who are actually &#8220;flawless&#8221;, they can be defineed as &#8220;too pretty&#8221; and we can all hate her for her obscene good luck and look down on her as being all about her looks, and probably stupid, shallow and obsessed with her own beauty.</p>
<p>Sorry for the crazily long rant, this just really, really rubbed me the wrong way.  Thanks for posting this though, I enjoying reading everybody&#8217;s sexy, feminist take-downs of this bilge.</p>
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		<title>By: emma</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-100744</link>
		<dc:creator><![CDATA[emma]]></dc:creator>
		<pubDate>Sun, 28 Jun 2009 17:19:30 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-100744</guid>
		<description><![CDATA[although this add is horrifying on many levels, i&#039;m most offended by the way it portrays the aims of female/female friendship.  add lingo is so invested in making sex a dog eat girl competative world that it devalues all other forms of human interaction.

sad]]></description>
		<content:encoded><![CDATA[<p>although this add is horrifying on many levels, i&#8217;m most offended by the way it portrays the aims of female/female friendship.  add lingo is so invested in making sex a dog eat girl competative world that it devalues all other forms of human interaction.</p>
<p>sad</p>
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		<title>By: Sandra</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-100597</link>
		<dc:creator><![CDATA[Sandra]]></dc:creator>
		<pubDate>Fri, 26 Jun 2009 20:51:39 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-100597</guid>
		<description><![CDATA[I am an Italian reader of this blog and would like to show you a commercial of a diet (!) water from a national tv channel in my country.

http://www.youtube.com/watch?v=SpApITku5aw

Even if it is in Italian, it is easy to understand what is happening: a very sad comparation between a stunning blonde model (a former Miss Italy or something like that), who clearly drinks a lot  of this water, and a very normal girl, not tall and not skinny. The bad judges are a group of pretty women  who praise the blonde  - you&#039;re pure and beautiful, the say -and openly despice the ordinary girl &quot;get pure with the water&quot;.

Even if we are used to see misogynistic and offensive ads, this one has caused a schock in many viewers, not only women, and a  lot of protest messages on the company&#039;s website. I think that it is not right to tolerate such things, only silence is shame, as someone said.]]></description>
		<content:encoded><![CDATA[<p>I am an Italian reader of this blog and would like to show you a commercial of a diet (!) water from a national tv channel in my country.</p>
<p><span style="text-align:center; display: block;"><a href="http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/"><img src="http://img.youtube.com/vi/SpApITku5aw/2.jpg" alt="" /></a></span></p>
<p>Even if it is in Italian, it is easy to understand what is happening: a very sad comparation between a stunning blonde model (a former Miss Italy or something like that), who clearly drinks a lot  of this water, and a very normal girl, not tall and not skinny. The bad judges are a group of pretty women  who praise the blonde  &#8211; you&#8217;re pure and beautiful, the say -and openly despice the ordinary girl &#8220;get pure with the water&#8221;.</p>
<p>Even if we are used to see misogynistic and offensive ads, this one has caused a schock in many viewers, not only women, and a  lot of protest messages on the company&#8217;s website. I think that it is not right to tolerate such things, only silence is shame, as someone said.</p>
]]></content:encoded>
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		<title>By: Lisa</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-100377</link>
		<dc:creator><![CDATA[Lisa]]></dc:creator>
		<pubDate>Thu, 25 Jun 2009 22:39:49 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-100377</guid>
		<description><![CDATA[What the FUCK. None of these girls were posed in a flattering way, not even the thin ones. This is ridic. I wonder if the women featured here did this... willingly? If their images are being used in a way they didn&#039;t consent to, surely they can do something about this. Like burn down the publishing house.

Give the media enough rope and they&#039;ll hang themselves. They&#039;ve always exposed their own hypocrisy, but this takes the cake. (whoops, stay away from cake, you&#039;ll end up like these girls!)  You&#039;re either too old, too young, too fat, too thin, not thin enough, not pretty enough, too pretty, too funny, not funny enough, your self esteem is too low, your self esteem is too high. No matter what you do, there will always be something wrong with you. That kind of shit gets into your head, believe me, whether you&#039;re strong-willed or not.]]></description>
		<content:encoded><![CDATA[<p>What the FUCK. None of these girls were posed in a flattering way, not even the thin ones. This is ridic. I wonder if the women featured here did this&#8230; willingly? If their images are being used in a way they didn&#8217;t consent to, surely they can do something about this. Like burn down the publishing house.</p>
<p>Give the media enough rope and they&#8217;ll hang themselves. They&#8217;ve always exposed their own hypocrisy, but this takes the cake. (whoops, stay away from cake, you&#8217;ll end up like these girls!)  You&#8217;re either too old, too young, too fat, too thin, not thin enough, not pretty enough, too pretty, too funny, not funny enough, your self esteem is too low, your self esteem is too high. No matter what you do, there will always be something wrong with you. That kind of shit gets into your head, believe me, whether you&#8217;re strong-willed or not.</p>
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		<title>By: Doc Marten</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-100285</link>
		<dc:creator><![CDATA[Doc Marten]]></dc:creator>
		<pubDate>Thu, 25 Jun 2009 18:05:43 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-100285</guid>
		<description><![CDATA[This from the company that gets go-go dancers to flail about in front of their booth at Gay Pride festivals all over the country, and yes I&#039;m serious. 
At Long Beach pride, they had the usual thinbots with fake tits-oh, and they had guys too-also skinny. So, it&#039;s not surprising from Bacardi-oh, and they say they &quot;proudly celebrate diversity&quot;? I hardly find a girl shaking her fake tits standing on one of those puke green boxes celebrating diversity, or feminism for that matter. 
Another one who&#039;s glad she&#039;s sober, so she doesn&#039;t drink that shit.]]></description>
		<content:encoded><![CDATA[<p>This from the company that gets go-go dancers to flail about in front of their booth at Gay Pride festivals all over the country, and yes I&#8217;m serious.<br />
At Long Beach pride, they had the usual thinbots with fake tits-oh, and they had guys too-also skinny. So, it&#8217;s not surprising from Bacardi-oh, and they say they &#8220;proudly celebrate diversity&#8221;? I hardly find a girl shaking her fake tits standing on one of those puke green boxes celebrating diversity, or feminism for that matter.<br />
Another one who&#8217;s glad she&#8217;s sober, so she doesn&#8217;t drink that shit.</p>
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		<title>By: Ajay</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-100276</link>
		<dc:creator><![CDATA[Ajay]]></dc:creator>
		<pubDate>Thu, 25 Jun 2009 16:40:36 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-100276</guid>
		<description><![CDATA[Caitlin:  Best use  of &quot;vaginas&quot; in a sentence, ever.  Still snorting, loudly, in a roomful of people too polite to demand &quot;WHAAT?!!&quot;  -Ajay]]></description>
		<content:encoded><![CDATA[<p>Caitlin:  Best use  of &#8220;vaginas&#8221; in a sentence, ever.  Still snorting, loudly, in a roomful of people too polite to demand &#8220;WHAAT?!!&#8221;  -Ajay</p>
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		<title>By: Stacey G</title>
		<link>http://kateharding.net/2009/06/20/i-would-need-a-lot-more-than-a-bacardi-breezer-to-be-able-to-stomach-this/#comment-100273</link>
		<dc:creator><![CDATA[Stacey G]]></dc:creator>
		<pubDate>Thu, 25 Jun 2009 15:42:54 +0000</pubDate>
		<guid isPermaLink="false">http://kateharding.net/?p=3201#comment-100273</guid>
		<description><![CDATA[I really appreciate all of these comments, as a feminist, when I stumbled upon this site, I was horrified by this ad series. Thank you for all of your opinions.]]></description>
		<content:encoded><![CDATA[<p>I really appreciate all of these comments, as a feminist, when I stumbled upon this site, I was horrified by this ad series. Thank you for all of your opinions.</p>
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