All right, Anger Management Kitteh has given me a special dispensation to lose my shit about this Target ad that’s apparently on a billboard in Times Square.
Because boy, nothing makes me think, “Hey, I want to go buy sheets, socks, and a blender at the same place” like A WOMAN SPREAD-EAGLED ON A TARGET WITH HER VAGINA AS THE BULLS-EYE.
Yes, I get that the crotch placement was necessary for the design to work. So my only real question is, WHO THE FUCK THOUGHT THIS DESIGN WAS A GOOD IDEA?
Dear Target ad team,
Here’s a friendly tip. When your corporate logo happens to be an image of something people traditionally aim for with knives, arrows, darts, or bullets? It’s just a touch inappropriate to splay a woman across that logo. Especially with her cooter in the big money spot.
P.S. Assuming that your “core guest” is not reached by “non-traditional media”? Is a really, really bad assumption. Really bad.