My favorite part is this:
Under the Alli plan, a severely restrictive low-fat diet is mandatory and it has ways of making you comply. Their diet book has an extra value-added bit of advice: If you eat more than 15 grams of fat, expect some “unpleasant effects.” Their book recommends that people wear dark clothing and start the program when they have a few days off work, or to bring an extra pair of pants to the office.
You’ve really got to read the rest of it — there’s too much to quote here. But the short version is, you’ll lose about 3 more pounds over the course of 2 years with dieting, exercise and Alli than you would with dieting and exercise alone, and you’ll probably ruin a bunch of pants — and possibly your couch — in the process. And as always, there’s no study showing the average weight loss after 5 years, since there almost certainly would be no average weight loss after five years.
And they’re anticipating annual sales of $1.5 to $3.9 billion.