Just discovered via Feministing that Mattel is making a line of toy cars for girls. Yippee, right? Cars aren’t boring! Even better, they aren’t washing machines! Hooray!

Oh, wait.

  • “[T]he 2007 lineup of Polly Wheels™ includes 50 different “models” in an array of stylin’ candy colors with glittery details and fun names such as Bling ’N Blush™, Splashin’ Pink™ and Glitter Peach™.”
  • “Extra “options” will include the Polly Wheels™ Race to the Mall™ track and playset available in June.”
  • “Other new features for the fall lineup includes fruit scented Polly Wheels™.”

Race. To. The. Mall.

Race to the mall in your fruit-scented, bling ‘n’ blush-colored car.

Sometimes, progress makes me want to cry.

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